Monday, April 22, 2013

How Much Do You Produce An Hour?

HOW MUCH DO YOU PRODUCE AN HOUR?

How much do you produce an hour? I want you to do the math. Look at your individual production for March. Once you have that number now add up the number of hours you were open to see patients. Now divide your production by the number of hours you had scheduled to see patients. Example: if you produced $42,000 last month and had 160 patient hours, your hourly production for March was $262.

 So lets discuss these numbers. By not knowing anything about this example office, I would have to say that either there is a lot of sitting around with no patients in the chair, the dentist is doing the hygiene or the dentist is still working on his/her speed of most procedures. In any case, this dentist needs coaching in schedule management, overhead management or clinical continuing education.

A few things to think about if you are producing anything below $525 hour

1: you could cut your office hours until you get busier and save on the overhead
2: hire a hygienist and offer same day dentistry to each patient your hygienist sees that has treatment outstanding
3: make a plan to attend CE that will help you improve the speed of your procedures.
4: look at the procedures you do that your staff would say "take you forever". In most cases it's root canals. If you charge $750 for a root canal and it takes you 4 hours of chair time from start to finish, that's $187 an hour. If you are not just sitting around I would suggest referring the root canals out.

You need to constantly be communicating with your team on scheduling and time management. Scheduling a dentist efficiently and effectively is an art and takes time to perfect but it is possible. Each of my coaching clients have a minimum hourly goal of $600 an hour and some are above $1000 an hour. They also only work an average of 16 days per month and produce over $900,000 annually by themselves, their hygienist produce in addition to that. After coaching my clients for years and watching how they and their team have mastered scheduling productively, it makes me shake my head to read others teaching based on a $300 an hour. You went to school to be a dentist, not a coach, let me coach your team!!

Kimberley Franek
CEO & President
Franek Consulting
(512) 619-5590
www.franekconsulting.com
kfranek@franekconsulting.com