Monday, January 28, 2013
Do you really have them at "Hello"?
You only get one chance to make a first impression! Let's dive into the first impression your office leaves for new patients. When was the last time you walked through the front door of your practice and sat in your waiting room. I urge you to do it today. What do you see, smell and hear? How comfortable are you? Were you greeted immediately upon walking in? Does your staff seem friendly, knowledgeable and accommodating to patients coming in the front door for their appointment? Is your new patient paperwork updated, easy to understand, branded and easily accessible to the patient? Now go into your patient restroom. How clean was it? Were there extra rolls of toilet paper and plenty of soap? Do your magazines in the waiting room reflect the image you want to portray? Is there a Cosmo magazine with a sex survey mention on the front cover sitting on your coffee table? Is Dr. Phil on the television? Your waiting room is one of the most important parts to the new patient experience. Most patients that do not return to your practice after their first appointment, made that decision while in the waiting room before they even met you. How many new patients are you losing after "Hello"? Franek Consulting offers New Patient Experience Coaching with a complete image review of all aspects of your practice. Don't let your marketing efforts go to waste, call us today before more patients leave your practice and never return.
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