Do you confuse being busy for being productive?

After my last newsletter about what your time is worth, I had many dentist email me asking how they figure that number. I spoke with several of these dentists and asked them about their practices. One in particular said his office is so busy that the next appointment on his schedule is in three weeks and hygiene is booked a month out. He said that he must be producing what I think is enough just based on that. Well, we ran the numbers and found that he is busy, not productive. Being productive in a dental practice takes coaching and then scheduling becomes an art based on what was taught. This dentist was doing half of what he should have been doing based on his new patients and active patient count. My challenge to you is to go back three months on your schedule, figure how many hours you worked for those three months. Now add up your production (not the office) and divide by the number of hours you worked. If that number is not at least $600 then your office can benefit from scheduling coaching. If you are doing over $600 an hour, then congrats, you have a great thing going, just make sure to check that number each month and make sure the trend stays up. Everyone can get to $600 hour, it just takes the want to, the skill level, the service mix and the right team in place!

DON"T STAY BUSY, GET PRODUCTIVE!

 

Kimberley Franek

CEO & Founder

www.franekconsulting.com

kfranek@franekconsulting.com

512-619-5590

Will 2013 be your best year ever?

Will 2013 Be Your Best year Ever? Register Now

I am often asked about new products and services, and many times I hesitate to share. Not today! My experience with Six Month Smiles has been outstanding. Six Month Smiles is a GP-focused cosmetic braces system that straightens teeth in around six months using clear brackets and tooth-colored wires. The profit that Six Month Smiles can provide is the best direct revenue stream for a general dentist that I have ever seen. The flexibility and broad number of potential patients makes it a must for any General Dentist. I encourage you to watch the video below and enjoy a $200 professional courtesy by using code FRANEK200 when registering. Contact me with your thoughts, I'd love to hear from you! Franek Consulting www.Franekconsulting.com

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Yellow Page Scams, How can you avoid them?



 

Have you ever seen one of these come across your desk? Have you ever filled it out and mailed it back? How many invoices do you get annually for scams that you or your staff have unknowingly signed up for? Be on the lookout. The Yellow Pages does not own the rights to the walking fingers so anyone can use it in their advertising. To many people, this looks legit and everyone wants to get their name out there, and wow, only $500 annually to be in a yellow pages. The problem is, these yellow pages do not exist, therefore bringing you no additional revenue for the money you just laid out. ALWAYS read the fine print on anything that comes to your office asking for money. Once you or your staff have signed on the dotted line, you are on the hook. Please share this with your staff and other dentist to make them aware of this scam. As I come across other things I see in my clients offices, I will always share them on this blog so stay tuned for more tips and advice from Franek Consulting. Until next time, have a productive day!

Kimberley Franek

CEO&Founder

(512) 619-5590

www.franekconsulting.com

kfranek@franekconsulting.com

Do you really have them at "Hello"?

You only get one chance to make a first impression! Let's dive into the first impression your office leaves for new patients. When was the last time you walked through the front door of your practice and sat in your waiting room. I urge you to do it today. What do you see, smell and hear? How comfortable are you? Were you greeted immediately upon walking in? Does your staff seem friendly, knowledgeable and accommodating to patients coming in the front door for their appointment? Is your new patient paperwork updated, easy to understand, branded and easily accessible to the patient? Now go into your patient restroom. How clean was it? Were there extra rolls of toilet paper and plenty of soap? Do your magazines in the waiting room reflect the image you want to portray? Is there a Cosmo magazine with a sex survey mention on the front cover sitting on your coffee table? Is Dr. Phil on the television? Your waiting room is one of the most important parts to the new patient experience. Most patients that do not return to your practice after their first appointment, made that decision while in the waiting room before they even met you. How many new patients are you losing after "Hello"? Franek Consulting offers New Patient Experience Coaching with a complete image review of all aspects of your practice. Don't let your marketing efforts go to waste, call us today before more patients leave your practice and never return.

New Year, New You!

Don't just get your feet wet, jump in and we will teach you how to swim!

Remember how scared and anxious you were when you were learning to swim? Eventually you learned, then enjoyed playing Marco Polo and may have even competed on a swim team. Choosing to buy or sell a practice can be a scary and anxious time for many dentists, just like learning to swim. Due to the many emotions that go into this decision, it is wise to have an expert that is not emotionally involved and can help guide you into making thoughtful decisions. Having transitioned over 60 practice acquisitions, our experience allows us to expect the unexpected, while enabling you to clear unforeseen hurdles.  Franek Consulting conducts a thorough practice analysis then creates a productive strategy before date of possession. We work closely with your broker, attorney, financial advisor and the existing practice staff so you can focus on production day one. Franek Consulting is a full service transition coordination and practice management firm that works exclusively with dentists.  By hiring Franek Consulting to manage your practice transition, you can have the confidence that your business runs efficiently.  We coach you to best position your practice to reach the top 1% in the nation; while providing a path to not only be profitable, but demonstrate how to enjoy every aspect of practice ownership. Our mentoring will assure you reach the end of the pool.

Testimonial:

I have been working with Kimberley since I first opened my practice 3 years ago. Her expertise was invaluable when it came to start-up advice and I cannot imagine opening my practice without her guidance. Kimberley is highly qualified, very insightful and truly understands the ins and outs of running a successful dental practice. She holds a vast knowledge in all areas of practice management. She is highly attentive to my day to day needs and is always ready and willing to assist in the most efficient manner possible. She is truly a joy to work with and each visit she "breathes a new life" into the practice, giving us new directives and goals that have consistently lead the office to higher potential and increased productivity.

Danielle Reed, DDS

Join. Share. Grow. Learn.

After a long 2012, 2013 is shaping up to be much brighter. I have an all new Facebook page, resumed my Blog posts and growing my Linked In network as well.

Social networking is booming and if you haven't jumped on the bandwagon, now is the time! You can start by liking my Face Book page, and joining me on LinkedIn. I encourage you to share my page or blog posts with friends, co-workers or industry professionals.

Feel free to email me or post to my blog any concerns you have, and I'll be sure to answer your questions as soon as possible.

Until next time, good luck and happy earning!

Kimberley Franek
512-619-5590
kfranek@franekconsulting.com

Social Hysteria!

If you haven't heard how important Social Media is to any marketing strategy yet, you must be living under a rock. Seriously, if you haven't heard this, you are definitely out of the loop at the very least and either over 70 or under 5 yrs of age. Between Facebook, YouTube, Twitter, Yelp and Blogging it seems impossible that these tools haven't presented themselves to you yet. That being said, most dentists are not opting in to these marketing avenues, and I'm guessing it is because they don't know where to begin. So let’s get you started!

I personally think Facebook is the most used of these, and rightfully so. It is the easiest to set up, and will create more response than the others. Visit www.facebook.com and follow the instructions to create a business fan page (not a personal account). Use an email that is checked often, and related to your biz. I encourage you not to use a personal email address. Try info@yourdentalpractice.com or similar.  

Oh, and if you don't have a website, forget about it; you have bigger issues. Call someone immediately and get a site built pronto!

After you have a FB account, if you are not familiar with how to navigate it find someone who does. I guarantee you someone in your office has an account, assuming you have any staff under the age of 40. Post something related to your practice or dentistry at least once, preferably twice per week. DO NOT make political comments or gossip!!!

Ok, so now you have an FB account. You have made some friends and you are consistently updating your page with useful info for your current and potential patients. Now what? Blog. Yep, I said Blog. What is it you ask? Click here for a definition:  http://en.wikipedia.org/wiki/Blog .  Blogging is a more verbose tool that will automatically update your FB account for you if set up properly, but more importantly provides you a platform to get into more detail about specific topics. In fact, what you are reading will be posted on our Blog. Have you ever wanted to write an article? This is the place. Do you have a new piece of equipment that you must tell everyone about how excited you are to have it and its benefits to the patient? Are you a FAGD and want to tell folks how proud you are to be part of it? Are you having a toy drive for your community and need to get the word out? Blogging is perfect for these and other types of communication you want to provide your patient base. Visit

www.blogger.com to get you an account setup, design your layout/template and begin telling the world how great you are! Blogging is an excellent way to help your internet rankings in search engines as well.

Ok, I must admit, there are other types of Social Media, but I think these are the two best options. YouTube is cool to create a channel for your practice and upload videos to, but make sure the vids are at least semi professional. Twitter is cool to, but its limited amount of character space to type is a shortcoming. If you really want to get deeper into these free marketing tools try creating a Yelp and Yahoo Review page, otherwise focus on FB and Blogging. They work well together and generally have the best results. Social Media costs you nothing but time, however it can feel like you are always working on them. Franek Consulting offers SM packages in our marketing plans that allow you to focus on dentistry, and us on fresh SM content, so if you think this all seems worthy, but don't have the time, give us a call at 512-619-5590.

Set up a day or two each week to focus on your accounts for 20 minutes and then forget about it. Don’t walk around on your Blackberry tweeting and FB'ing all day, that makes you look like a kid. Oh, one other thing; DON'T set these accounts up and let them go unused. That just makes you look lazy, so if you are going to do it, do it right!